Your menu is often the first direct experience a customer has to interact with your business. It is imperative this experience is easily navigable by a wide scope of ages and abilities and an enjoyable experience to your customer. When designing a menu we focus on impact as well as simplistic design and durable materials, to keep your menu looking fresher for longer.
We listen to your brief, look at the personality of your restaurant, your customer base and more. The result is a unique menu that blends smart design and on-target marketing for a menu that enhances your brand and customer loyalty.
Why is your menu design & print material so important?
Your menu is one of the first direct impressions a customer has with your restaurant. When your customers are holding the menu in their hands they are invoking all of their senses, touch, smell, sound, visual and soon to be taste. Your menu should give your customer a simple experience so they can quickly compare your dishes and drinks, but at the same time give impact and convey the personality of your business. The menu should give a positive impression and a strong brand representation leaving your customers excited to make a selection.
Refreshing your menu
A new menu design is a great opportunity to drum up a fresh new interest to existing and new customers. Often a customer will need prompting to remember your venue, a new marketing campaign in co-operation with a new season menu is a strong conversion tool. It gives your business the materials to use in social media, website content, posters & flyers and direct contact with the customers.
Quality matters
You’re sat in a restaurant and are handed a single sheet of A4 paper that has clearly been handled many times by other people (it happens, a lot!). Straight away your customer will be given the wrong impression about your quality and service. However, when a menu is printed on a quality or wipeable material to keep the presentation at a high standard, this will create a positive first impression to your customers.
Colour gives impact & appeal
A customer’s experience starts before they order from your menu, even before they come to your restaurant, cafe or bar. They could have already looked at your menu online to check if they want to eat at your venue. The colour and impact of a menu contributes to the excitement generated to entice a new or existing customer to book a table at your business.
Showcase popular dishes
Have you ever been holding a menu and you’re looking round the other tables to see what the dishes look like? Customers like to see a photo of their food before they buy it – professional food photography is essential here. Showcasing certain dishes on a menu increases the sales of that particular dish and gives the customers an example of size, quality and presentation of your dishes.
We know the hospitality business
& it’s special needs.
Let us help you create a dynamic menu presentation designed to help build
your brand, drive revenues, build customer loyalty & increase your market share.